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12 Things about PME and ME!

When did you decide to become an entrepreneur? I have always had a serial-entrepreneurial spirit! Running my own businesses starting from my lemonade stand in the third grade until now, I learned so much that I have brought into the Parsley Manor Events venture!

What prompted you to start Parsley Manor Events?

I started PME for the creativity and flexibility that I so badly craved. I really wanted to stop clocking in and out at the hospital I worked at. Being in an administrative department during COVID was an incredibly challenging time having to navigate regulations, reporting, deep-diving into patient charts, daily trends and incident command stress. I started PME as a side hustle in 2019 after planning not only my own wedding but many other events. It wasn’t until I had my first son and was struggling postpartum and feeling the stress of work, all the while trying to tend to his healthcare needs, working a part time hustle and looking into his eyes on June afternoon just deciding it was time to quit my full time job and go all-in with my business. After a lot of tears, discussion and planning, I put in my resignation and have only looked forward since!

What has been the number one highlight of motherhood for you? Being there for them. I am extremely fortunate to grow up with parents who showed up. I have always wanted that for my boys. I get to show up and not worry about what hours I need to make up before a payroll date or what PTO I need to make up to make it to a school performance. I love being there for them. I love being able to take them to the carpool line, watch them run to the door for me at school pickup and easily rearrange my schedule when I need to. 

Has it been tricky balancing work and home life?

Yes, extremely. With two toddler boys, needing full, undivided attention, it requires a LOT of compromise and sacrifice from my husband and our family as a whole. My husband works a full-time job and is the breadwinner in out home, so working through making sure he has time to breathe and reset before a new workweek, with my being an event planner and having weekend work to do SO many weekends of the year, it has been a challenge but we continuously work together to make it work. 

How many days per week do you work on average? How many hours do you estimate you work per day on average? IS 8 AN APPROPRIATE ANSWER? Truly, I work 7 days a week. I currently manage a venue and assist other venues with their business matters, so working everyday is just the norm around here.  Depending on the day, admin-only days are between 5-10 hours a day. Event and Event prep days can be somewhere from 10-16 hour days for multiple days in a row.

Do you feel you have already created your best work?

No, absolutely not. There are so many things I want to learn and do better in business, especially learning new techniques and creative tricks. However, I always give it my all to each of my clients. I am so grateful to each of them for allowing me creative freedom and trusting me with their events! Each one gets better and better!

Do you have a message you would like the world to hear?

As our family motto goes: “Be kind, Be Respectful, Have Good Manners and Be a Good Friend” My three year old repeats this and I hope he and his brother always strive to live with those virtues!

What advice would you give someone just starting out as an entrepreneur?

STOP DISCOUNTING YOURSELF. YOU ARE WORTH IT. Having a planner or designer is a luxury and LV, Gucci and Chanel do not give discounts. You shouldn’t either. The amount of planner friends who say “I charge this much, because I just don’t think I am worth more or just want to get the business going ”. Quality over quantity, and if you have quality, you will work less, feel fulfilled in what you are making and put in 10x the effort as if you were doing it for a discounted price. KNOW YOUR WORTH AND STOP CHARGING LESS.

Is there anything you wish you knew when you first became a mom?

Friendships will change. You won’t always have the same circle. You will always pick up where you left off, but your family takes priority naturally and friends with kids that live close to you or want to put in the effort to stay mama friends, will become so much more when you’re REALLY going through it. I remember crying in the first few days because my son wouldn't stop screaming. I didn’t know what I needed or he needed, I didn’t want anyone in our home when I felt and looked so terrible and I just felt like I was on my own island, sinking. My neighbor friend with a toddler came over while she had a second alone, and took my newborn boy for a walk so I could rest, make a call to insurance and just breathe for a quick second while my husband went back to work. It was the most precious gift I could have gotten, from a mom who had also been through it and knew just what I needed. 

Is there anything you feel you gained by becoming an entrepreneur?

CONNECTIONS! I love, love, love all of the friends I have made through owning my small business, whether its fellow small business friends or clients that become family. I love my circle!

What are your hopes and plans for this year?

We are so excited to hit 6 figures this year! There is nothing better than creating a goal and reaching it. Thank you for trusting us with your events!

Which tools of the trade have been enormously helpful for you?

Again, community. I am always phoning a friend to book them as a vendor for an event for my client, ask for a last minute assist or just referring them. Building true, genuine connections is the best tool.

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